Boys Packaging
ART DIRECTION

MANAGER OF CREATIVE SERVICES,
PLAYMATES TOYS (2005 - 2010) & (2012-2016)

  • Initial Layout Concepts (Graphic & Illustration)

  • Package Design & Communication

  • Art Direct Models & Product Photography

  • Art Direct Illustrator & Designers on Package Layout (across entire product assortment)

  • Project Manage Design & Print Production

  • Packout & Try Me Layout & Logistics

  • Liaison to Licensor, Internal Marketing,
    & Factories overseas

  • Trading Card Design & Copy

  • Initial Back Panel Layout Concepts for Packaging

  • Art Direct Cross-Sell Product Photography

  • Art Direction: Product Layout, Package / Cross-sell Photography & environment Illustration (concept & layout)

  • Art Direct all TMNT Photography

    Includes:
    Figures, Vehicles, Playsets, Roleplay
    on Packaging, Advertising, Web

  • Art Direct / Manage Package Design for all Sega's Dinosaur King:
    Blister Design, Packouts, Product Photography, Back Panel Layouts    , Trading Card Layout, and Cross-sell across entire assortment


  • Art Direct / Manage Package Design for all DreamWork's Shrek:
    Blister Design, Packouts, Product Photography, Back Panel Layouts,     Package Communication across entire assortment


  • Art Direct / Manage Package Design
    for     Lucha Libre:
    Blister Design, Packouts, Photography, Package Communication across entire assortment (roleplay, playsets, action figures)