Oversee On-Line Product Approval package and retail design submissions within assigned categories: Toys, Games, Puzzles, Activities, Novelties, Outdoor Sports, and Seasonal Toys.
Art Direct & Manage over 50 licensees; ensuring they adhere to all branding and creative guidelines to guarantee quality, design and production standards are met on deadline. Partners include: Mattel, Hasbro, Crayola, Lego, Play-Doh, SpinMaster, Jakks, Swimways, Exxel, etc.
Develop strategic creative programs by partnering with internal lines of business including Retail, Sales and Marketing Franchise Teams, Global Creative, Film/Channel and Disney Consumer Products
Present, identify research and analyze trends, competition, consumer insights, retailer and industry needs within all packaging categories. Set and do regular store checks, share findings with teams. Strong awareness of market trends.
Work with director and category teams on new package development branding guides to support business category needs. Art directed overarching package design-systems, lifestyle photography, in-store advertising, and unique promotions with internal & external designers/agencies.