Girls Packaging
ART DIRECTION

MANAGER OF CREATIVE SERVICES,
PLAYMATES TOYS (2005 - 2010)

  • Initial Layout Concepts (Graphic & Illustration)

  • Package Design & Communication

  • Art Direct Models & Product Photography

  • Art Direct Illustrator & Designers on Package Layout (across entire product assortment)

  • Project Manage Design & Print Production

  • Packout, Try Me Layout & Logistics

  • Liaison to Licensor, Internal Marketing,
    & Factories overseas

Winner: 2006 Product/Package Design for Tea Time with Me
iParenting Media Awards

  • Art Direct / Project Manage Package Design:
    Blister Design, Packouts, Photography,
    Character Bio Copy, and Back Panel Layouts
    across entire assortment

  • Art Direct all Disney Princess & Disney Fairies Product Photography

    Includes:
    Figures, Vehicles, Playsets, Roleplay
    on Packaging, Advertising, Web

  • Art Direct / Project Manage Package Design
    for all Strawberry Shortcake:
    Blister Design, Packouts, Photography,
    Character Bio Copy, and Back Panel Layouts
    across entire assortment

  • Art Direct all Character Art Illustration for Packaging
    (Douglas Day, Illustrator)

  • Art Direct all Product Photography

    Includes:
    Figures, Vehicles, Playsets, Roleplay
    on Packaging, Advertising, Web

  • Art Direct / Manage Package Design for all Rainbow Brite:
    Blister Design, Packouts, Photography, Character Bio Copy, Hangtag Design, and Back Panel Layouts across entire assortment

  • Art Direct / Project Manage Package Design for all Popples:
    Package Structure Concept, initial Logo Design "Popples", Character Bio Copy, Package Communication, and Back Panel Layouts
    across entire assortment

  • Art Direct / Project Manage Package Design for all Sweet Pixies:
    Package Structure Concept, Character Bio Copy, Package Communication,     Back Panel Layouts, and Project Manage storybook.