Girls Packaging
ART DIRECTION
ART DIRECTION
MANAGER OF CREATIVE SERVICES,
PLAYMATES TOYS (2005 - 2010)
Initial Layout Concepts (Graphic & Illustration)
Package Design & Communication
Art Direct Models & Product Photography
Art Direct Illustrator & Designers on Package Layout (across entire product assortment)
Project Manage Design & Print Production
Packout, Try Me Layout & Logistics
Liaison to Licensor, Internal Marketing,
& Factories overseas
Winner: 2006 Product/Package Design for Tea Time with Me
iParenting Media Awards
Art Direct / Project Manage Package Design:
Blister Design, Packouts, Photography,
Character Bio Copy, and Back Panel Layouts
across entire assortment
Art Direct all Disney Princess & Disney Fairies Product Photography
Includes:
Figures, Vehicles, Playsets, Roleplay
on Packaging, Advertising, Web
Art Direct / Project Manage Package Design
for all Strawberry Shortcake:
Blister Design, Packouts, Photography,
Character Bio Copy, and Back Panel Layouts
across entire assortmentArt Direct all Character Art Illustration for Packaging
(Douglas Day, Illustrator)Art Direct all Product Photography
Includes:
Figures, Vehicles, Playsets, Roleplay
on Packaging, Advertising, Web
Art Direct / Manage Package Design for all Rainbow Brite:
Blister Design, Packouts, Photography, Character Bio Copy, Hangtag Design, and Back Panel Layouts across entire assortment
Art Direct / Project Manage Package Design for all Popples:
Package Structure Concept, initial Logo Design "Popples", Character Bio Copy, Package Communication, and Back Panel Layouts
across entire assortment
Art Direct / Project Manage Package Design for all Sweet Pixies:
Package Structure Concept, Character Bio Copy, Package Communication, Back Panel Layouts, and Project Manage storybook.