Girls Packaging
ART DIRECTION

MANAGER OF CREATIVE SERVICES,
PLAYMATES TOYS (2005 - 2010)

Initial Layout Concepts (Graphic & Illustration)
Package Design & Communication
Art Direct Models & Product Photography
Art Direct Illustrator & Designers on Package Layout (across entire product assortment)
Project Manage Design & Print Production
Packout, Try Me Layout & Logistics
Liaison to Licensor, Internal Marketing,
& Factories overseas

Winner: 2006 Product/Package Design for Tea Time with Me
iParenting Media Awards

Art Direct / Project Manage Package Design:
Blister Design, Packouts, Photography,
Character Bio Copy, and Back Panel Layouts
across entire assortment

Art Direct all Disney Princess & Disney Fairies Product Photography

Includes:
Figures, Vehicles, Playsets, Roleplay
on Packaging, Advertising, Web

Art Direct / Project Manage Package Design
for all Strawberry Shortcake:
Blister Design, Packouts, Photography,
Character Bio Copy, and Back Panel Layouts
across entire assortment
Art Direct all Character Art Illustration for Packaging
(Douglas Day, Illustrator)
Art Direct all Product Photography

Includes:
Figures, Vehicles, Playsets, Roleplay
on Packaging, Advertising, Web

Art Direct / Manage Package Design for all Rainbow Brite:
Blister Design, Packouts, Photography, Character Bio Copy, Hangtag Design, and Back Panel Layouts across entire assortment

Art Direct / Project Manage Package Design for all Popples:
Package Structure Concept, initial Logo Design "Popples", Character Bio Copy, Package Communication, and Back Panel Layouts
across entire assortment

Art Direct / Project Manage Package Design for all Sweet Pixies:
Package Structure Concept, Character Bio Copy, Package Communication, Back Panel Layouts, and Project Manage storybook.

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